The Social Commerce Report: Inside the fast-developing opportunity to reach billions of consumers' wallets using social platforms

Executive Summary

Social media’s immense popularity and influence have created a huge potential shopping audience, and US social media platforms are moving quickly to tap into the opportunity.

Three Key Questions This Report Will Answer:

  • What is the size of the US social commerce market?
  • Why is adoption of social commerce set to pick up?
  • What are top social platforms doing to position themselves to rack up social commerce sales?

WHAT’S IN THIS REPORT? In this report, Business Insider Intelligence estimates the current size of the social commerce market, forecasts its future growth, and examines why its growth has been stagnant so far — as well as why that's set to change. We also look at the top social media platforms' social commerce offerings and analyze the future of each company in the space.

Here’s what’s in the full report

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authors

Daniel Keyes