The ABCs of Marketing Data Management

The ABCs of Marketing Data Management

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, or Stitcher.

How data-savvy are B2B marketers? In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Jillian Ryan discusses the challenges many B2B marketers face in managing their marketing data. What are they doing well? Where do they need help? This podcast is sponsored by Mower.

Previously on "Behind the Numbers"

Policing Video: How YouTube, Facebook and Twitter Are Cleaning Up Their Streams

Report from Cannes

Constantly On: Teens and Social Media

More on eMarketer PRO

(Available to PRO subscribers only)

Report: The Modern Marketing Department 2018

Report: Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View