A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | Jan 26

A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | Jan 26

Presented by Adobe

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Results from Adobe’s Identity Evolution Study

Today, marketers are buried in the clutter of information dedicated to identity practices. And only 37% of marketing professionals said they are very prepared for a cookieless future, according to recent research from Adobe and Advanis.

The consumer point of view can add a unique perspective to this hurdle for marketers. Results of Adobe’s “The Identity Evolution Study” uncovered that brands and consumers are truly aligned in their perception of the looming disruption requiring the evolution of identity management.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Adobe's Ryan Fleisch, head of product marketing, Real-Time CDP, and Audience Manager. He will unpack the understanding and readiness level of advertisers and publishers for a cookieless future, the impact to their use cases, and their perception of the wider ecosystem.

Join this webinar and learn:

  • The market forces causing disruption in identity practices
  • Consumer perception of the identity evolution
  • Recommendations for re-imagining customer data management
  • Plus! Ask questions, and interact with your eMarketer community of marketing peers

Live Date: January 26, 2021

Time: 2:00 PM ET

PRESENTER

Ryan Fleisch is head of product marketing, Real-Time CDP and Audience Manager at Adobe. Ryan’s current role, coupled with previous leadership roles in solution consulting, has allowed him to understand the technical nuances of marketing and advertising technology, plus the big-picture trends that are transforming the industry at large. Prior to Adobe, Ryan worked at J.Crew and iProspect allowing him to gain a strong understanding of challenges and needs from both a client and agency perspective.

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