We recently released our Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead: the bridging of digital and physical retail, same-day delivery, viral commerce, sustainability, and retail media.
Below are some highlights on the rise of retail media. Tune in to our Meet the Analyst Webinar to find out more about this and the other four trends.
US digital retail media advertising will reach $41.37 billion in 2022, growing nearly $10 billion from this year. We expect it to be one of the fastest-growing segments of digital advertising at 31.4%, on par with connected TV (CTV) (32.3%) and podcast advertising (30.2%). By 2023, retail media will surpass $50 billion and represent nearly 1 in 5 digital ad dollars.