Pivot from Leads to Buying Groups to Win in 2021 | Sponsored Content | Tech-Talk Webinar | On-Demand

Presented by Salesforce


Outperform Your Competitors and Achieve the Best ROI

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As you start to plan and execute your 2021 marketing strategy it’s critical that you’re aware of the latest trends around the B2B buying committee.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham. They shared how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.

Watch this webinar and learn:

  • Marketplace trends that will impact buyer needs and expectations
  • How B2B buying group behavior requires improved attribution models
  • The ways AI is bridging the gap from attracting and engaging leads to buying groups



Jozi Hall is a product marketing manager at Salesforce. As a bookseller turned salesperson turned marketer, she believes in the importance of storytelling. Jozi loves spending time outdoors and is passionate about environmental justice and equitable access to nature.

Kerry Cunningham is a vice president and principal analyst at Forrester. Kerry has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets. He has been a thought leader in the design and implementation of demand marketing processes, technologies, and teams for a wide array of B2B products, solutions, and services.

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