The back-to-school shopping season can be frustrating—stores are crowded, aisles are messy and school supplies quickly go out of stock.
To avoid some of this strife, a recent survey by Field Agent found that 74% of US mother smartphone users plan to shop online for school supplies this year. (The study polled 1,001 US mothers who had children in grades K to 12.)
And overall, more mothers plan to avoid the store in 2018 compared with a year prior. More than half said they'll be picking up their orders in-store. Meanwhile, others said they plan to order supplies through an app (41%), get them via curbside pickup (24%) or by ordering them through a smart speaker like Amazon Alexa (12%).