Mobile Measurement: With So Much Data, Why Is Attribution Hard?

Article by eMarketer Editors  |  Feb 12, 2018
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Mobile Measurement: With So Much Data, Why Is Attribution Hard?
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Mobile Advertising
eMarketer Podcast
United States

In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser talk about the challenges marketers face when working with mobile.

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