What will the retail space look like in 2020? Certainly, more technology-focused—at least according to new data from Econsultancy and Conversion.
The survey, conducted in October and November 2017, polled 408 ecommerce professionals worldwide, representing agencies and client-side/brand marketers who work for companies with a transactional website or app.
A large share of client-side respondents (56%) rated the impact of running digital technology experiments as “high” or “very high,” while 53% of agency respondents said it was “average.”
The study also found brand marketers and agencies had different priorities when it came to the technologies they plan to test by 2020. For brand marketers, conversational commerce—encompassing chatbots and personal assistants—and artificial intelligence (AI) for personalization were the top choices. Meanwhile, agencies were more likely to examine social commerce.