Internal company documents from March 2020 obtained by Insider reveal the retailer’s initiative—dubbed “Project Glass”—to strengthen its business and take on Amazon head-on.
Here’s what you need to know:
A year out, Walmart has hit some of the ecommerce goals it outlined in Project Glass. The launch of Walmart+ in September was one of the retail giant’s key moves to take on Amazon. With an annual price tag of $98, lower than Amazon Prime’s $119, Walmart+ features perks such as unlimited free delivery and fuel discounts. The retailer also enhanced its overall ecommerce shopping experience by dropping the $35 delivery minimum it used to require for 2-hour delivery as well as introducing a convenient online return service. These offerings are likely what enabled Walmart to grow its ecommerce sales 76% year over year in 2020, per eMarketer forecasts from Insider Intelligence. Improving its ecommerce business also might’ve helped Walmart compete head-on with Amazon.
Going forward, it may lean on its recent tech innovations and initiatives to compete more directly against Amazon. In October 2020, Walmart unveiled retail labs to test out prototype store layouts and innovations for omnichannel assortment, fulfillment, order pickup processes, and checkout. More recently, it introduced new customer perks as well as a tech-laced initiative—which ties in its system of automated order fulfillment bots—to enhance and ramp up online order fulfillment processes. Combined, these efforts can help Walmart strengthen its entire business to offer customers a more seamless shopping experience online and offline and better compete for overall retail market share with Amazon, which has been gradually making its way into the brick-and-mortar retail space.
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