Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Improving Retail Conversions: 5 Marketing Metrics to Prioritize This Year | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Podium

Click here to view the presentation slides.

Find out how retail marketers can improve conversions through customer experience and marketing. Hear from Marc Hansen, senior director, field marketing at Podium, and his guest, Ron Thurston, host of the Retail in America podcast, as they shared actionable research and strategies.

Watch this webinar and learn how to:

  • Calculate key metrics, from the best performing locations to online versus in-person sales, and more
  • Amplify lead conversion, customer experience, and resource efficiency
  • Increase marketing spend, conversion rates, and search result rankings

Presenters:

Ron Thurston is the host of the Retail in America podcast. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say. From a part-time sales associate to a vice president of stores, Ron has put in the hard work that a retail career requires and wrote his book, “Retail Pride: The Guide to Celebrating Your Accidental Career,” to share what he learned along the way.

Marc Hansen is senior director, field marketing at Podium. Marc leads the territory marketing strategy for Podium. Prior to Podium, Marc spent 10 years leading digital and field marketing teams and trailblazing software companies like Adobe Workfront and Venafi.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

Sponsored content by:

Podium