Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

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In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

Subscribers to eMarketer PRO can access all the data in eMarketer's latest mobile app usage forecast, with detailed breakouts by device and app type. See all the data here.