Getting Past the Headlines: What’s Next for Identity, Ad Measurement, and Addressable Audiences | Sponsored Content | Tech-Talk Webinar, On-Demand

Getting Past the Headlines: What’s Next for Identity, Ad Measurement, and Addressable Audiences | Sponsored Content | Tech-Talk Webinar, On-Demand

Preseneted by LiveRamp

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It’s in the headlines. The end of the third-party cookie and increased restrictions on mobile IDs is coming. How will brand marketers effectively reach audiences and measure success moving forward? The anxiety is palpable.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Ian Meyers, senior product manager, identity. Ian cleared the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.

Watch this webinar and learn how:

  • Hashed emails, fingerprinting, universal IDs, and people-based identifiers actually work
  • An advertiser’s choice of identity solution affects their cross-screen campaign reach and measurement capabilities
  • Fitbit doubled their return on ad spend, decreased cost-per-view, and increased average order value without the use of third-party cookies

PRESENTER

Ian Meyers is a senior product manager, identity, at LiveRamp. Ian leads product development for LiveRamp’s identity solutions in the programmatic ecosystem. He is a six-year veteran of LiveRamp and previously developed investment research products at Morningstar, Inc. He holds a BA in History from Washington University in St. Louis.

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