Gen Zers in the US make heavy use of many social networks to create connections, consume multimedia, play games, and share content.
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). These remain the most popular among Gen Z over the next four years, according to our estimates.
- This pecking order will persist through 2025, but the top three platforms will grow at different rates. TikTok will pass Instagram to claim the No. 2 spot in 2021 and continue to close the gap with Snapchat over our forecast period.
- Facebook, Pinterest, Twitter, and Reddit also have relatively large followings. Their reach will continue to grow steadily as Gen Z ages out of popular teen platforms.