First-Party Shopping Data and Why It Matters

First-Party Shopping Data and Why It Matters

Contributed and sponsored by eBay Ads

Parker Burgess, head of client strategy and insights at eBay Ads, talks with Rimma Kats, executive editor at eMarketer, about the importance of leveraging first-party shopper data to optimize advertising campaigns and increase ROI.

Contributed and sponsored by

eBay Ads

eBay Ads is a trusted partner to some of the world’s biggest brands and sellers. Their innovative and transparent approach to data helps advertising partners understand their audience best. Leveraging more than 100 million user journeys every month, eBay Ads humanizes data at scale to create connections between their ad partners and community. Learn more.