Finding the Right Balance of Individual and Household Targeting for Political Advertisers

Finding the Right Balance of Individual and Household Targeting for Political Advertisers

When to target down to the individual level

An interview with:
Mark Jablonowski
Managing Partner and CTO
DSPolitical

Barack Obama’s 2008 presidential election proved the value and power of digital advertising in politics. And that—plus the power of ad targeting—has only grown since then. Mark Jablonowski is the managing partner and CTO of DSPolitical, an agency trading desk focused on voter file targeting for Democratic candidates and progressive causes. He spoke with eMarketer’s Lauren Fisher about the targeting tactics that are key during an election cycle as part of eMarketer’s July report, "Ad Targeting 2018: Households, Individuals or Both? Why a Blended Approach is Often the Answer."

eMarketer:

How is your approach to programmatic advertising different compared with the typical marketer?

Interview conducted on May 9, 2018

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