The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens

The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens

Audio by eMarketer Editors  |  Jul 1, 2020
Download
The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens
Share
Topics
eMarketer Podcast
United States

Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

Google will pay for news in France as the tide begins shifting in publishers’ favor
Article
Google will pay for news in France as the tide begins shifting in publishers’ favor
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Why sellers need to experiment with advertising channels | Sponsored Content
Article
Why sellers need to experiment with advertising channels | Sponsored Content
US Social Trends for 2021
Report
US Social Trends for 2021
Automotive industry shows signs of recovery, a positive for the industry's 2021 ad spending
Article
Automotive industry shows signs of recovery, a positive for the industry's 2021 ad spending
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
The majority of time spent viewing OTT streaming video occurs on CTV devices
Article
The majority of time spent viewing OTT streaming video occurs on CTV devices
The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads
Audio
The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads
Ad spend growth peaked again in November
Article
Ad spend growth peaked again in November
Who receives the most connected TV ad dollars?
Article
Who receives the most connected TV ad dollars?
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends

Daily News

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Snapchat stagnates and TikTok's on its tail
Article
Snapchat stagnates and TikTok's on its tail
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Do retailers have a firm understanding of their shoppers?
Article
Do retailers have a firm understanding of their shoppers?
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery
How marketers and service professionals use SMS messages
Article
How marketers and service professionals use SMS messages
Executing Effective OTT Strategies for Brand and D2C Advertisers | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
Executing Effective OTT Strategies for Brand and D2C Advertisers | Sponsored Content | Tech-Talk ...
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
The Next Generation of Personalization | Sponsored Content | Tech-Talk Webinar | Jan 27
Video
The Next Generation of Personalization | Sponsored Content | Tech-Talk Webinar | Jan 27
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | Jan 28
Video
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | Jan 28
Apple to Upend In-App Advertising with iOS 14
Article
Apple to Upend In-App Advertising with iOS 14

Latest Reports

UK Programmatic Digital Display Advertising Outlook 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
The Payments Ecosystem
Report
The Payments Ecosystem
SMS Marketing 2021
Report
SMS Marketing 2021
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
AI in Insurance
Report
AI in Insurance
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
US Social Trends for 2021
Report
US Social Trends for 2021
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
US Hispanics in a Time of Pandemic
Report
US Hispanics in a Time of Pandemic
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends
The Rise of Virtual Business Events
Report
The Rise of Virtual Business Events

Popular on Insider Intelligence

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
UK Programmatic Digital Display Advertising Outlook 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Snapchat stagnates and TikTok's on its tail
Article
Snapchat stagnates and TikTok's on its tail
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Do retailers have a firm understanding of their shoppers?
Article
Do retailers have a firm understanding of their shoppers?
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
How marketers and service professionals use SMS messages
Article
How marketers and service professionals use SMS messages
Executing Effective OTT Strategies for Brand and D2C Advertisers | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
Executing Effective OTT Strategies for Brand and D2C Advertisers | Sponsored Content | Tech-Talk ...
The Payments Ecosystem
Report
The Payments Ecosystem

"Behind the Numbers" Podcast

The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Audio
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ...
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
Audio
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
Audio
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada

Trending in United States

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
UK Programmatic Digital Display Advertising Outlook 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
Snapchat stagnates and TikTok's on its tail
Article
Snapchat stagnates and TikTok's on its tail
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Do retailers have a firm understanding of their shoppers?
Article
Do retailers have a firm understanding of their shoppers?
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
How marketers and service professionals use SMS messages
Article
How marketers and service professionals use SMS messages
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery
Search in 2020
Report
Search in 2020
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year