The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens

The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens

Audio by eMarketer Editors  |  Jul 1, 2020
Download
The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens
Share
Topics
eMarketer Podcast
United States

Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

Search advertising is resilient thanks to the ecommerce channel
Article
Search advertising is resilient thanks to the ecommerce channel
China Digital Ad Spending 2021: Tech giants keep on cashing in
Article
China Digital Ad Spending 2021: Tech giants keep on cashing in
US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Amazon’s share of the US digital ad market surpassed 10% in 2020
Article
Amazon’s share of the US digital ad market surpassed 10% in 2020
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord
Audio
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord
Q1 2021 Digital Video Trends
Report
Q1 2021 Digital Video Trends
Inside DSW’s TikTok evolution
Article
Inside DSW’s TikTok evolution
Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns
Audio
Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns
Marketing in the Short-Video Landscape
Report
Marketing in the Short-Video Landscape
The US Short-Video Landscape
Report
The US Short-Video Landscape
The wonderful world of free ad-supported video
Audio
The wonderful world of free ad-supported video
US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
Spotify podcast listener numbers will surpass Apple’s this year
Article
Spotify podcast listener numbers will surpass Apple’s this year

Daily News

Digital customer service at Bank of America surges in Q1
Article
Digital customer service at Bank of America surges in Q1
N26 makes European insurance push to lure in new paid users
Article
N26 makes European insurance push to lure in new paid users
4 reasons to put the brakes on social audio
Article
4 reasons to put the brakes on social audio
Major card issuers experience volume turnaround thanks to retail spending
Article
Major card issuers experience volume turnaround thanks to retail spending
How content publishers can leverage affiliate commerce
Article
How content publishers can leverage affiliate commerce
Nubank plants its flag in Mexico with $135M capital injection
Article
Nubank plants its flag in Mexico with $135M capital injection
How 5G will benefit payments and mobile commerce
Article
How 5G will benefit payments and mobile commerce
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Gap moves its credit card business from Synchrony to Barclays
Article
Gap moves its credit card business from Synchrony to Barclays
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Audio
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Who stands to gain from real-time payment adoption?
Article
Who stands to gain from real-time payment adoption?
Here's why digital therapy startups should explore D2C models
Article
Here's why digital therapy startups should explore D2C models

Latest Reports

US Virtual and Augmented Reality Users 2021
Report
US Virtual and Augmented Reality Users 2021
US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
The Rise of Real-Time Payments
Report
The Rise of Real-Time Payments
Publishers and Commerce 2021
Report
Publishers and Commerce 2021
Blockchain in Payments
Report
Blockchain in Payments
Clubhouse and Social Audio 2021
Report
Clubhouse and Social Audio 2021
The US Wealth Management Ecosystem
Report
The US Wealth Management Ecosystem
Social Media Update Q1 2021
Report
Social Media Update Q1 2021
Q1 2021 Digital Video Trends
Report
Q1 2021 Digital Video Trends
Credit Cards in the ‘Next Normal’
Report
Credit Cards in the ‘Next Normal’
The Social Determinants of Health
Report
The Social Determinants of Health
US Click and Collect in 2020 and 2021
Report
US Click and Collect in 2020 and 2021
Customer Experience 2021
Report
Customer Experience 2021
An Overview of 5G Technology Worldwide 2021
Report
An Overview of 5G Technology Worldwide 2021
The US Gaming Ecosystem 2021
Report
The US Gaming Ecosystem 2021

Popular on Insider Intelligence

US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
US Virtual and Augmented Reality Users 2021
Report
US Virtual and Augmented Reality Users 2021
Digital customer service at Bank of America surges in Q1
Article
Digital customer service at Bank of America surges in Q1
N26 makes European insurance push to lure in new paid users
Article
N26 makes European insurance push to lure in new paid users
4 reasons to put the brakes on social audio
Article
4 reasons to put the brakes on social audio
Major card issuers experience volume turnaround thanks to retail spending
Article
Major card issuers experience volume turnaround thanks to retail spending
How content publishers can leverage affiliate commerce
Article
How content publishers can leverage affiliate commerce
Nubank plants its flag in Mexico with $135M capital injection
Article
Nubank plants its flag in Mexico with $135M capital injection
How 5G will benefit payments and mobile commerce
Article
How 5G will benefit payments and mobile commerce
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Gap moves its credit card business from Synchrony to Barclays
Article
Gap moves its credit card business from Synchrony to Barclays
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Audio
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online

"Behind the Numbers" Podcast

The Weekly Listen: Back to the 'office,' video safe havens, and Facebook speed dating
Audio
The Weekly Listen: Back to the 'office,' video safe havens, and Facebook speed dating
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Audio
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Audio
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Audio
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
When is the right time for post-pandemic ads?
Audio
When is the right time for post-pandemic ads?
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Audio
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Media consumption milestones, multiscreen behavior, and theatrical release strategies
Audio
Media consumption milestones, multiscreen behavior, and theatrical release strategies
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic
Audio
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic
Twitter tries reinventing itself, Facebook CPMs, and TikTok Shop
Audio
Twitter tries reinventing itself, Facebook CPMs, and TikTok Shop
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord
Audio
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

Trending in United States

US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
US Virtual and Augmented Reality Users 2021
Report
US Virtual and Augmented Reality Users 2021
Digital customer service at Bank of America surges in Q1
Article
Digital customer service at Bank of America surges in Q1
4 reasons to put the brakes on social audio
Article
4 reasons to put the brakes on social audio
Nubank plants its flag in Mexico with $135M capital injection
Article
Nubank plants its flag in Mexico with $135M capital injection
N26 makes European insurance push to lure in new paid users
Article
N26 makes European insurance push to lure in new paid users
How content publishers can leverage affiliate commerce
Article
How content publishers can leverage affiliate commerce
Major card issuers experience volume turnaround thanks to retail spending
Article
Major card issuers experience volume turnaround thanks to retail spending
How 5G will benefit payments and mobile commerce
Article
How 5G will benefit payments and mobile commerce
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Audio
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
The Rise of Real-Time Payments
Report
The Rise of Real-Time Payments
Who stands to gain from real-time payment adoption?
Article
Who stands to gain from real-time payment adoption?