Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

eMarketer Unveils First-Ever Worldwide Instagram Forecast

Users of the platform will number 593.7 million by year’s end

In our first-ever worldwide Instagram forecast, eMarketer estimates 593.7 million people worldwide will use the social network at least once a month by the end of 2017. Instagram’s ranks will balloon over the coming years, reaching 927.9 million users by 2021.

Although Instagram claims its user base to be upward of 800 million, eMarketer’s forecasting figures take into consideration duplicate accounts, business profiles and fake users.

The US is Instagram’s biggest market; eMarketer estimates 85.5 million people in the country will use the platform regularly in 2017. However, the vast majority of the platform’s user base will be outside of the US.

“Instagram’s exponential growth in popularity over the past two years is a direct result of new product updates and features including Instagram Stories, live video, geostickers and face filters that have kept its user base active and engaged,” said Cindy Liu, forecasting analyst at eMarketer.

Unlike Snapchat—which has focused on mature markets with readily available mobile broadband and high-end mobile devices—Instagram has had great success in building a highly engaged user base among younger, mobile-centric users in emerging markets.

“We see no signs of this slowing down in the near future, and the company’s strategic push toward international markets—in particular Southeast Asia—will continue to fuel growth in the years to come,” said Liu.

eMarketer estimates worldwide Instagram ad revenues will grow from $4.10 billion in 2017 to $10.87 billion by 2019.