eMarketer Report: Retail Media Networks

eMarketer Report: Retail Media Networks

Presented by Merkle

In a competitive landscape, retailers are looking beyond their core business for profits—and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising.

This eMarketer analyst report looks at the emerging space of digital retail media and key players in the market.

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You'll learn:

  • What critical assets are needed for a viable retail media business
  • What the advantages and disadvantages are of retail media compared with other forms of digital advertising
  • Top retail media ad formats
  • Where online retail media budgets are coming from

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