Data Feed: November 17, 2017

Data Feed: November 17, 2017

Key stats you need to know about today


Confused About Ads.txt?: If you need a primer on ads.txt, the new antifraud feature from the Interactive Advertising Bureau (IAB), Bench, has got you covered. The organization recently released an infographic explaining "why ads.txt exists, how it works and why you should know about it as a marketer." With concerns about brand safety at an all-time high, it's worth a scan.

Holiday Trust Ebbs: Brands have to be especially careful maintaining consumer trust around the holidays. LevaData reports that 23% of US consumers would lose trust in a brand if they had to wait on a purchase due to a recall. And 10% said they would stop trusting the brand if their product was unavailable for purchase around the holidays.

Social Discovery: Social media is a great way to interact with shoppers during the path to purchase. A new survey from Curalate found that 76% of consumers purchased items they first saw on social media channels. While Facebook is the dominant platform for product discovery, younger social media users are spread across more networks like Snapchat and Pinterest.

Abandon Shop: A slow website can really damage your conversions. Figures from Yottaa found that 71% of online shoppers fail to complete transactions when facing slow-loading pages. The company also reported that 90% of ecommerce site leaders wanted a more innovative site, but were stymied by IT limitations.

Fraud Fears: New data serves as a reminder that retailers need to make consumers feel safe, especially during the holidays. Propeller Insights polled prospective holiday shoppers in the US, and found that their top fear was websites that save their credit cards might be hacked. But shoppers were also worried about doorstep theft of packages delivered from online merchants, as well as credit card skimming at a physical store.

Internet of Toys: Nearly one-third (31%) of parents surveyed by the Family Online Safety Institute (FOSI) said their child had an internet-connected toy, while seven in 10 said they are comfortable with the idea. Parents also thought some of the main benefits of such toys would provide interactive learning as well as help special-needs kids.

TV Smartens Up: New data put out by Nielsen shows that 58.7% of TV-owning households have at least one device that could stream content to a television set. That category included smart TVs, web-enabled video game consoles and other internet-connected multimedia devices.

App Insanity: Are there just too many apps out there? App Annie reports that 37% of consumers polled said they felt like they were missing out on solid new apps. Another 38% felt like such apps were just to hard to uncover. App publishers face the challenge of getting users to download their apps while still maintaining consumer trust, the report said.