More Ad Transparency: Data collected by Forrester on behalf of ownerIQ found that more than two-thirds of marketers feel like more needs to be done to address issues related to transparency in the ad industry. The report concluded that if more is not done, advertisers will waste a projected $10.9 billion on low-quality display ads by 2021.
Going Cyber: Some 71% of consumers polled by Offers.com are planning to shop online on Cyber Monday, a higher proportion than those who said they'd shop on either Black Friday (69%) or Thanksgiving (49%). Cyber Monday was especially popular among millennial respondents, as 88% of 18- to 34-year-olds said they'd shop online that day.
OTT Product Placement: According to new research by the Interactive Advertising Bureau (IAB), more than half (56%) of consumers co-viewing video content on OTT platforms talk about the brands and products they see on shows. The study also found that more than 90% of respondents ages 13 to 64 still watch TV content with others, underscoring the fact that it remains a communal experience.
APAC Trust Erosion: A new study from Experian and IDC revealed that trust in digital services is relatively low across Asia-Pacific, especially in emerging economies like Indonesia, Thailand and Vietnam. That lack of trust is a result, in part, of about one in five respondents being the victims of fraud themselves, the company reported.
UK Lads Engage: What publications are topping the Facebook engagement list in the UK? According to figures from Shareablee, news and entertainment site UNILAD has the largest unique engaged audience on Facebook, followed by The LAD Bible. Big-name sports and news media sites, including The Daily Mail and Bleacher Report, rounded out the top 10 list.