Data Feed: March 15, 2018

Data Feed: March 15, 2018

Key stats you need to know about today

New View: New data from YuMe, Magna and IPG Media Lab, which examined what consumers think about 360-degree video, found that many (55%) engage with this format because they find it fun. The study also found that early tech adopters are more likely to engage with the format, "making it a big opportunity for brands targeting tech-savvy consumers."

Marketing Focus: An Into and Brand Innovators survey of roughly 278 senior-level marketing and media executives looked at reasons why organizations don’t include LGBTQ-focused advertising in their media. Nearly 38% of respondents said it was because other demographics are a higher priority, and 17.6% said they don't believe the community is relevant to their organization. What's more, 10.6% said they were concerned about backlash and boycotts.

Cybersecurity Response: An IBM study that looked at how businesses around the globe respond to cybersecurity incidents found that it's still a hurdle for many. In fact, roughly three-quarters of respondents said they "lack proper incident response plans," while nearly seven in 10 said they don't have the proper funding in place to deal with the issue.


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