Data Feed: March 15, 2018

Key stats you need to know about today

New View: New data from YuMe, Magna and IPG Media Lab, which examined what consumers think about 360-degree video, found that many (55%) engage with this format because they find it fun. The study also found that early tech adopters are more likely to engage with the format, "making it a big opportunity for brands targeting tech-savvy consumers."

Marketing Focus: An Into and Brand Innovators survey of roughly 278 senior-level marketing and media executives looked at reasons why organizations don’t include LGBTQ-focused advertising in their media. Nearly 38% of respondents said it was because other demographics are a higher priority, and 17.6% said they don't believe the community is relevant to their organization. What's more, 10.6% said they were concerned about backlash and boycotts.

Cybersecurity Response: An IBM study that looked at how businesses around the globe respond to cybersecurity incidents found that it's still a hurdle for many. In fact, roughly three-quarters of respondents said they "lack proper incident response plans," while nearly seven in 10 said they don't have the proper funding in place to deal with the issue.

 

Share this Article

Similar Stories