Data Feed: January 10, 2018

Key stats you need to know about today

Video Is Life: Research from TiVo revealed that pay TV and over-the-top (OTT) subscribers in seven countries across North America, Europe and Latin America spent an average of 4.4 hours per day watching video. In addition, this group spent an average of 28 minutes each day just looking for content to watch. Pay TV remained highly penetrated, found in roughly 90% of households surveyed, while more than six in 10 subscribed to some type of OTT video service, such as Netflix.

Listening, But Not Hearing: Data from Vision Critical/Maru found that listeners of AM and FM radio are paying closer attention to ads than those tuned in to audio streaming services Pandora and Spotify. The November 2017 survey of more than 2,600 consumers found that 84% said they could hear what people were talking about when listening to AM or FM radio. That rate fell to just 54% for both Pandora and Spotify.

What's GDPR?: Do you know what the EU's General Data Protection Regulation (GDPR) is? If not, you're not alone. Fifty-nine percent of US-based employees surveyed by MediaPro didn't know anything about the regulations that govern the use of EU citizens' data globally and which are set to take effect in May. That's bad news for companies that could face potentially hefty fines for not complying with the new rules.

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