Data Feed: February 16, 2018

Data Feed: February 16, 2018

Key stats you need to know about today

Ad Blocking Audience: Data from GlobalWebIndex examining the use of ad blockers among online news readers found that millennials were far more likely to use the filtering software compared with their older cohorts. Indeed, 58% of millennials said they have done so in the past month, vs. 38% of baby boomers.

Top Priority: An Econsultancy survey of 12,795 marketing, creative and technology professionals across North America, Asia-Pacific, Europe and the Middle East and Africa showed that 45% of respondents cited content and experience management as a top priority for their organization in 2018. Analytics ranked second, followed by audience and data management.

Shopping Habits: Surprise, females really like to shop! Data from Verto Analytics reveals that women comprise 52% of all online shoppers in the US. This group also spends the most time shopping online, except for the time between 2am and 5am, when more men are online shopping.