Data Feed: February 13, 2018

Key stats you need to know about today

Brand Perspective: During a speech at the Interactive Advertising Bureau's annual leadership conference in Palm Desert, Calif., Unilever said it would cut back ad spending on platforms like Facebook and Google if they don't take the proper actions to combat fake news and toxic content. "Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate,” said Unilever chief marketing officer Keith Weed.

Out of the Box: New data from McKinsey & Company, which examined the subscription ecommerce market, found that 15% of online shoppers in the US have signed up for one or more subscription services on a recurring basis. Interestingly, while women are more likely to be subscription box subscribers, men are more likely to have three or more subscriptions.

More Play: What do you do when you can't afford a virtual reality (VR) headset? Well if you're a teen, you just head to the nearest VR arcade. According to SuperData Research cited by CNBC, more VR arcades, like Yokey Pokey, are popping up. And teens are shelling out roughly $25 for 30 minutes to get in on the action. That's less than what it costs to buy an Oculus Rift ($399-plus) or HTC's Vive ($599-plus).

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