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Data Feed: December 14, 2017

Key stats you need to know about today

Trust Falls: Digital influencers might be seeing their impact fading. According to a new poll from Dealspotr, more than half of millennials say they trust social media influencers less. In addition, only 7% are primarily interested in an influencer's number of followers. Instead, they are more interested in that person's sense of style. The poll still found that influencers remain the top influence on fashion shopping among millennial women.

In-Store Stumble: New figures from Scandit found that consumers in the US, UK and Germany overwhelmingly have a positive opinion of physical retailers. But these locations could do a better job with their mobile experiences. Nearly six in 10 said they would buy an item with a mobile device after browsing in-store. In addition, almost a third indicated they would use a mobile device for self-checkout purposes.

Read, Not Written: The vast majority of online shoppers, 81%, don't write reviews for items purchased digitally, a new Clutch survey shows. However, the company also found that email was a decent way to prompt shoppers to pen reviews; 23% of shoppers did so after receiving an email reminder. Reviews can also help spread positive word of mouth. One-third of those who wrote reviews did so because they were satisfied customers.

Mobile Video Juiced: Mobile devices were home to more than 58% of all video plays worldwide on Ooyala's platform in Q3 2017, the company reported. Ooyala found significant regional variance in mobile video plays, with users in Asia-Pacific and Latin America generally watching more on mobile devices than their counterparts in North America and Western Europe. The firm also estimates that mobile video plays worldwide will top a 60% share on its platform during the first half of next year.

Chatbot Behavior: The average chatbot conversation lasts for 1 minute, 32 seconds, according to figures from SnatchBot. The firm also found that 14% of customer conversations started by chatbots migrated to real people at some point, and that about 12% of chatbot interactions were abandoned.