In-Store Stumble: New figures from Scandit found that consumers in the US, UK and Germany overwhelmingly have a positive opinion of physical retailers. But these locations could do a better job with their mobile experiences. Nearly six in 10 said they would buy an item with a mobile device after browsing in-store. In addition, almost a third indicated they would use a mobile device for self-checkout purposes.
Read, Not Written: The vast majority of online shoppers, 81%, don't write reviews for items purchased digitally, a new Clutch survey shows. However, the company also found that email was a decent way to prompt shoppers to pen reviews; 23% of shoppers did so after receiving an email reminder. Reviews can also help spread positive word of mouth. One-third of those who wrote reviews did so because they were satisfied customers.
Mobile Video Juiced: Mobile devices were home to more than 58% of all video plays worldwide on Ooyala's platform in Q3 2017, the company reported. Ooyala found significant regional variance in mobile video plays, with users in Asia-Pacific and Latin America generally watching more on mobile devices than their counterparts in North America and Western Europe. The firm also estimates that mobile video plays worldwide will top a 60% share on its platform during the first half of next year.
Chatbot Behavior: The average chatbot conversation lasts for 1 minute, 32 seconds, according to figures from SnatchBot. The firm also found that 14% of customer conversations started by chatbots migrated to real people at some point, and that about 12% of chatbot interactions were abandoned.