Data Feed: April 5, 2018

Key stats you need to know about today

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Facebook Trolls: Facebook announced this week that it's removing 70 accounts controlled by the Internet Research Agency, which is the Russian troll farm that tried to sway public opinion on the social network during the 2016 US presidential election. Since Facebook has already banned hundreds of accounts from this group, this latest round of purges demonstrates how difficult it is to eradicate inauthentic accounts on a platform as large as Facebook.

Digital Privacy: People are becoming more concerned about online privacy, according to a survey of more than 80,000 internet users by GlobalWebIndex. About a quarter of respondents said they’re worried about how their personal data is being used by companies, which is up from 18% in 2013. People are expressing more frustrations over data privacy at a time when large platforms have been called into congressional hearings and ongoing scandals about improper data usage plague the tech industry.

Financial Planning: New data from Liftoff finds that when it comes to finance apps, women cost 25% less on a cost-per-install basis than men. But "despite an interest in downloading finance apps, women drop off in engagement considerably in contrast to men, signaling that marketers have an opportunity to create new strategies to convert women," the data found.

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