Digital Transformation: According to an SAP Ariba survey of 450 procurement and supply chain executives in Europe, the Middle East and Africa, Asia-Pacific, and North and South America reveals that over eight in 10 respondents "believe digitization will profoundly impact their business." Still, just 5% said they have automated processes in place.
Email Benchmarks: In a retail email benchmark study from Bluecore, open rates were high (over 40%) for emails reminding shoppers they had looked at an item or abandoned a cart. These emails also led to sales 2% of the time. Messages relating to tech and food or leisure products had the highest conversion rates, both in the 11% to 12% range. Only 10% of retailers send emails when an out-of-stock product is available again, the study found.
AI Skills: Many marketers say artificial intelligence (AI) will play a big role in their marketing efforts. But new research from O'Reilly Media found that nearly three-quarters of subscribers of their AI, data and programming newsletters are not using deep learning. Lack of skilled people is likely one of the reasons why.