CX Strategies: Breaking Down Marketers’ Perceptions vs. Consumer Expectations | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Redpoint Global


Find out why the gap in customer experience (CX) persists, the vital role data integration plays, and how consumer behavior has drastically changed since 2019. Hear from Redpoint Global’s John Nash, chief marketing and strategy officer, and the Harris Poll’s Erica Parker, managing director.

Watch this webinar and learn:

  • Consumers’ perceptions of CX satisfaction and effectiveness and how they differ from marketers
  • Key areas where brands may fall short in delivering on exceptional experiences
  • What actions marketers can take to help narrow—or bridge—the CX gap


John Nash is chief marketing and strategy officer at Redpoint Global. John has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As chief marketing and strategy officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.

Erica Parker is managing director at the Harris Poll. With over 15 years of experience, Erica has provided research-based consulting for many large corporations and organizations, including those in the auto, energy, technology, financial services, consumer packaged goods, food and beverage, retail, healthcare, nonprofit, and media industries. Erica’s expertise focuses on brand, communications, and reputation management, including brand strategy, positioning and message testing, creative development, reputation management, and thought leadership. She currently manages one of the customer research business units at Harris.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.