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Even before the coronavirus pandemic, the loyalty landscape was evolving. While traditional points and rewards are a key component of loyalty, consumer expectations shifted to more seamless, simple, and relevant experiences. Brands saw the demand for digital.
Among 44% of companies that had recently changed or planned to change their loyalty strategy, the top reason was to create a more digital experience as of 2019, according to Mastercard-sponsored Harvard Business Review Analytic Services research. And 59% said building emotional connections was the primary driver for their loyalty investments. Now, those trends have only accelerated.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.
Watch this webinar and learn:
Scott Weller is co-founder and chief technology officer at SessionM, a Mastercard Company. Scott has over 20 years of experience turning ideas into reality and leading technology teams through the challenges of early stage growth. Scott is responsible for the strategy, development, and deployment of innovative technologies such as data management, engagement, and analytics.