Our latest forecasts for consumer time spent with media and ad spending shows a mature digital advertising ecosystem in Canada. For years, consumer digital time outpaced a commensurate investment by advertisers in digital ad channels. In other words, ad dollars continued to funnel into traditional formats like TV and print, even if measurement fell short of what digital formats could deliver. Our latest data highlights that digital ad growth—particularly mobile—is driving overall ad spending in Canada, putting the level of digital spending in balance with consumers’ digital time.
The following topic areas are covered in this StatPack:
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