Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Canada Forecast StatPack

Time Spent and Ad Spending Estimates, 2016-2022

Download
Share
About This Report
This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.

Our latest forecasts for consumer time spent with media and ad spending shows a mature digital advertising ecosystem in Canada. For years, consumer digital time outpaced a commensurate investment by advertisers in digital ad channels. In other words, ad dollars continued to funnel into traditional formats like TV and print, even if measurement fell short of what digital formats could deliver. Our latest data highlights that digital ad growth—particularly mobile—is driving overall ad spending in Canada, putting the level of digital spending in balance with consumers’ digital time.

The following topic areas are covered in this StatPack:

  • Heavy consumer reliance on digital tools, based on our forecast for consumer time spent with media, including traditional and digital formats. Our traditional formats forecast includes TV, radio and print (including newspapers and magazines). Our digital forecast details time spent on PCs and laptops, and mobile formats including feature phones, smartphones and tablets.
  • The decade-long shift of ad dollars from traditional to digital formats, as illustrated by our ad spending estimates by media. These include total ad spending across traditional formats and digital formats such as search, display, mobile and video.
  • The massive impact of automated channels on digital display, based on our in-depth review of programmatic ad spending in Canada. This includes shares for real-time bidding (RTB) and programmatic direct, the two primary methods of programmatic transacting, as well as RTB shares between open vs. private marketplaces. This forecast also covers spending by programmatic format including digital video and mobile vs. desktop.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Paul Briggs

Contributors

Angela Kim
Senior Researcher
Shelleen Shum
Director, Forecasting
Andrea Szasz
Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client