Consumer brands have long competed against each other, first in brick-and-mortar stores and now online. But the latest competitive threat is coming from an unexpected source: Amazon's 135+ private-label brands, as tallied by TJI Research.
In a recent Feedvisor report, 66% of executives surveyed said that Amazon's private label products are a cause for concern. In fact, 44% of the 500 brands surveyed said that this new competition was one reason that they decided to sell on Amazon.
Their concern is not misplaced. A majority of consumers surveyed by Cadent said they would buy private-label products in virtually every major category, including over-the-counter medicine, shelf-stable food, household cleaners, pet products and baby products.