Alert
May 2, 2022

Sources for Funding the Increase in Connected TV (CTV) Ad Spending Due to the Deprecation of Third-Party Cookies/Mobile IDs According to US Agency/Marketing Professionals, March 2022 (% of respondents)

Chart Title

Sources for Funding the Increase in Connected TV (CTV) Ad Spending Due to the Deprecation of Third-Party Cookies/Mobile IDs According to US Agency/Marketing Professionals, March 2022 (% of respondents)

Publication Date

May 2, 2022

Sources

Source information is only available to PRO subscribers.
Topics
Digital Video Ad SpendingConnected TVsMarketing Measurement SurveysUnited States

Related Charts & Analysis

US Display Ad Spending 2022
Report
US Display Ad Spending 2022
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Q&A: How Mint Mobile is prioritizing highly engaging content
Article
Q&A: How Mint Mobile is prioritizing highly engaging content
Western Europe Ad Spending 2022
Report
Western Europe Ad Spending 2022
UK Ad Spending 2022
Report
UK Ad Spending 2022
US Ad Spending 2022
Report
US Ad Spending 2022
Latin America Ad Spending 2022
Report
Latin America Ad Spending 2022
China Ad Spending 2022
Report
China Ad Spending 2022
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
Political campaigns: Why OTT and CTV joined the ticket | Sponsored Content
Article
Political campaigns: Why OTT and CTV joined the ticket | Sponsored Content
Q&A: How the IAB is reimagining the future of digital viewership
Article
Q&A: How the IAB is reimagining the future of digital viewership
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
Article
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
Q&A: Why YouTube focuses on the creator economy to drive viewership
Article
Q&A: Why YouTube focuses on the creator economy to drive viewership
Netflix loses subscribers for first time in a decade, mulls ad-supported tier
Article
Netflix loses subscribers for first time in a decade, mulls ad-supported tier

Daily News

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
Article
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
TikTok launches ad solution aimed to court advertisers while pleasing creators
Article
TikTok launches ad solution aimed to court advertisers while pleasing creators

Latest Reports

US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
Spotlight: Modernizing Medical Payments
Report
Spotlight: Modernizing Medical Payments
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022

Popular on Insider Intelligence

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility

"Behind the Numbers" Podcast

Reimagining Retail: Can private label brands inspire a cult-like following?
Audio
Reimagining Retail: Can private label brands inspire a cult-like following?
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
Audio
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

Trending in United States

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem