Alert

September 10, 2021

Frequency with Which US Adults Shop from Brands or Businesses Owned by Women or People of Color (POC), by Demographic, Sep 2021 (% of respondents in each group)

Featured In

In the affinity banking era, woman-owned Agility Bank starts with a branding advantage

Share

Chart Title

Frequency with Which US Adults Shop from Brands or Businesses Owned by Women or People of Color (POC), by Demographic, Sep 2021 (% of respondents in each group)

Publication Date

September 10, 2021

Sources

Source information is only available to PRO subscribers.

Featured In

In the affinity banking era, woman-owned Agility Bank starts with a branding advantage

Topics

Consumer Behavior Black Females Males Income Seniors Hispanic Asian Baby Boomers Generation X Millennials Generation Z United States

Related Charts & Analysis

Spotify tries to solve its Gen Z podcasting problem

Spotify tries to solve its Gen Z podcasting problem

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

UK consumers struggle to cope with cost-of-living crisis

UK consumers struggle to cope with cost-of-living crisis

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Ad spending will remain strong despite a looming recession

Ad spending will remain strong despite a looming recession

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

Analyst Take: Tumultuous economy alters spending habits—here’s how retailers and brands can act

Analyst Take: Tumultuous economy alters spending habits—here’s how retailers and brands can act

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Sizing up the global D2C opportunity

Sizing up the global D2C opportunity

What do values-driven consumers care about?

What do values-driven consumers care about?

Q&A: 4 wedding trends and a prediction with online registry and retailer Zola

Q&A: 4 wedding trends and a prediction with online registry and retailer Zola

How are US shoppers taming their inflating grocery bills?

How are US shoppers taming their inflating grocery bills?

CPG brands lose market share to private labels as consumers focus on the price tag

CPG brands lose market share to private labels as consumers focus on the price tag

Spotlight: What Values-Driven Consumers Really Want

Spotlight: What Values-Driven Consumers Really Want

Daily News

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...

Over 10% of adults would buy real estate in the metaverse—and some already have

Over 10% of adults would buy real estate in the metaverse—and some already have

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

Streaming services are likely to win bigger share of upfront ad spending

Streaming services are likely to win bigger share of upfront ad spending

What consumers want from loyalty programs

What consumers want from loyalty programs

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

Latest Reports

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

US Social Media Usage 2022

US Social Media Usage 2022

TV Ad Spending 2022

TV Ad Spending 2022

Demographic Snapshot: LGBT+

Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Canada Time Spent with Media 2022

Canada Time Spent with Media 2022

Digital Doctors 2022

Digital Doctors 2022

Mobile App Users and Monetization 2022

Mobile App Users and Monetization 2022

Spotlight: What Values-Driven Consumers Really Want

Spotlight: What Values-Driven Consumers Really Want

Popular on Insider Intelligence

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising

Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...

Over 10% of adults would buy real estate in the metaverse—and some already have

Over 10% of adults would buy real estate in the metaverse—and some already have

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

"Behind the Numbers" Podcast

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...

The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads

The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ...

The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction

The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads ...

Trending in United States

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Analyst Take: Digital travel spending bounces back, but new headwinds loom

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

What consumers want from loyalty programs

What consumers want from loyalty programs

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Streaming services are likely to win bigger share of upfront ad spending

Streaming services are likely to win bigger share of upfront ad spending