Alert

February 1, 2022

Subscription OTT Video Service Users in Western Europe, 2020-2025 (billions, % change, and % of population)

Note

Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Featured In

Worldwide Subscription OTT Users Forecast 2022 Amazon Prime Video invests in content to entice international viewers

Sources

Share

Chart Title

Subscription OTT Video Service Users in Western Europe, 2020-2025 (billions, % change, and % of population)

Publication Date

February 1, 2022

Sources

Featured In

Worldwide Subscription OTT Users Forecast 2022 Amazon Prime Video invests in content to entice international viewers

Topics

Pay TV Digital Video Western Europe

Related Charts & Analysis

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

Social Media Update Q2 2022

Social Media Update Q2 2022

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs

Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs

US Social Media Usage 2022

US Social Media Usage 2022

US Time Spent with Media 2022

US Time Spent with Media 2022

Amazon ends $7.7B quest to purchase cricket rights

Amazon ends $7.7B quest to purchase cricket rights

Netflix’s rumored Roku acquisition is interesting but unlikely

Netflix’s rumored Roku acquisition is interesting but unlikely

Analyst Take: Digital video usage gains ground in France and Germany

Analyst Take: Digital video usage gains ground in France and Germany

UK Time Spent with Media 2022

UK Time Spent with Media 2022

US upfront CTV ad spending will exceed $6 billion this year

US upfront CTV ad spending will exceed $6 billion this year

The UK CTV opportunity looks appealing, but it’s limited

The UK CTV opportunity looks appealing, but it’s limited

In a first, TikTok will beat YouTube in user time spent

In a first, TikTok will beat YouTube in user time spent

Daily News

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Will inflation and uncertainty affect brands’ influencer marketing spend?

Will inflation and uncertainty affect brands’ influencer marketing spend?

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Spotify tries to solve its Gen Z podcasting problem

Spotify tries to solve its Gen Z podcasting problem

Around the World with … Livestream shopping

Around the World with … Livestream shopping

Companies ignore the obvious cracks in the rapid delivery model

Companies ignore the obvious cracks in the rapid delivery model

Wells Fargo plays up rewards with new Autograph card

Wells Fargo plays up rewards with new Autograph card

Brand values fail to entice inflation-worried consumers

Latest Reports

US Account Opening Benchmark 2022

US Account Opening Benchmark 2022

Social Media Update Q2 2022

Social Media Update Q2 2022

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

US Social Media Usage 2022

US Social Media Usage 2022

TV Ad Spending 2022

TV Ad Spending 2022

Demographic Snapshot: LGBT+

Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Popular on Insider Intelligence

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Social Media Update Q2 2022

Social Media Update Q2 2022

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Will inflation and uncertainty affect brands’ influencer marketing spend?

Will inflation and uncertainty affect brands’ influencer marketing spend?

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Spotify tries to solve its Gen Z podcasting problem

Spotify tries to solve its Gen Z podcasting problem

"Behind the Numbers" Podcast

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Around the World with … Livestream shopping

Around the World with … Livestream shopping

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...

The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Trending in United States

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Social Media Update Q2 2022

Social Media Update Q2 2022

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Spotify tries to solve its Gen Z podcasting problem

Spotify tries to solve its Gen Z podcasting problem

Wells Fargo plays up rewards with new Autograph card

Wells Fargo plays up rewards with new Autograph card

Brand values fail to entice inflation-worried consumers