July 19, 2021

US Back-to-School Retail Spending, 2013-2021 (billions)


Data is from the July 2020 National Retail Federation (NRF) "2020 Back-to-School/ College Spending Survey" conducted by Prosper Insights & Analytics as cited in press release. 7,481 US internet users ages 18+ were surveyed online during July 1-8, 2020. Data has a margin of error of +/-1.1 percentage points.