November 19, 2020

Mobile App Performance Metrics Worldwide: User Acquisition Costs and Post-Install Action Rates, 2017 & 2020


This chart shows key performance benchmarks for mobile apps globally, including cost per install, cost per register, cost per purchase, cost per in-app purchase and cost per app subscription, as well as engagement rates for purchase, in-app purchase and subscription. The results are broken out for ... Android vs. iOS.More