September 30, 2020

Goals B2B Marketers in North America Have Achieved by Using Content Marketing, 2018-2020 (% of respondents)


B2B marketers in North America were asked which organizational goals they have achieved by using content marketing successfully, compared to last year. Responses include create brand awareness, educate audience(s), generate demand/leads, build loyalty, generate sales/revenue and support the launch ... of a new product among others. More