September 30, 2020

Qualities of Their Company's Content Marketing Strategy According to B2B Marketers in North America, by Success Level, July 2020 (% of respondents in each group)


B2B marketers in North America rated their organization on select aspects of the company's content marketing approach and what goals they use content marketing to successfully accomplish. Qualities include having a documented content marketing strategy, using metrics to measure content performance ... and measures content marketing ROI among others.More