Updated Chart Available
An updated version of this chart is available.
View the latest data
April 1, 2020

Display and Video Ad Performance Metrics in Select Countries: Fraud* Rate Among Ads Optimized Against Fraud, by Device, H2 2018 & H2 2019 (among impressions analyzed by Integral Ad Science)


Chart is on desktop and mobile display/video ad fraud rates. Devices include desktop display, desktop video and mobile web display for Australia, Canada, France Germany, Italy, Japan, New Zealand, Spain, UK and US.