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April 1, 2020

Display and Video Ad Performance Metrics in Select Countries: Viewability Rate, by Device, H2 2018 & H2 2019 (among impressions analyzed by Integral Ad Science)


Chart is on desktop and mobile display/video ad viewability rates. Devices include desktop display, desktop video, mobile web display, mobile web video and mobile app display for Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, UK and US.