January 27, 2021

Content Marketing Changes Their Company Made in Response to the Coronavirus Pandemic According to B2C Content Marketers Worldwide, July 2020 (% of respondents)

Share

Chart Title

Content Marketing Changes Their Company Made in Response to the Coronavirus Pandemic According to B2C Content Marketers Worldwide, July 2020 (% of respondents)

Publication Date

January 27, 2021

Sources

Source information is only available to PRO subscribers.

Topics

Content Marketing

Worldwide

Related Charts & Analysis

The top metrics content executives use for measuring performance

The top metrics content executives use for measuring performance

Blink Fitness’ SVP of marketing talks pivoting amid the pandemic and the power of influencer marketing

Blink Fitness’ SVP of marketing talks pivoting amid the pandemic and the power of influencer ...

How publishers are monetizing through ecommerce

How publishers are monetizing through ecommerce

Q&A: TD Bank senior VP and head of customer & product marketing talks digital strategies amid the pandemic

Q&A: TD Bank senior VP and head of customer & product marketing talks digital strategies amid the ...

M&M’s geared up for the Super Bowl with a virtual ad premiere on Zoom

M&M’s geared up for the Super Bowl with a virtual ad premiere on Zoom

To Meme or Not to Meme?

To Meme or Not to Meme?

More than three-quarters of marketers plan to improve lead generation in 2021

More than three-quarters of marketers plan to improve lead generation in 2021

Q&A: Uncommon Goods' Brian Hashemi Talks Social Media Investments and Customer Retention

Q&A: Uncommon Goods' Brian Hashemi Talks Social Media Investments and Customer Retention

Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples

Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples

How eBay Delivered Optimized Content with AI | Sponsored Content

How eBay Delivered Optimized Content with AI | Sponsored Content

Q&A: Stephanie Dlugopolski of Johnsonville Sausage Talks Social Listening

Q&A: Stephanie Dlugopolski of Johnsonville Sausage Talks Social Listening

Podcasting in Canada 2020

Podcasting in Canada 2020

Social Listening

Social Listening

Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic

Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic

AI In Content Marketing: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

AI In Content Marketing: How leading marketers are taking advantage of AI to accelerate content ...

Daily News

Amazon’s first full-size checkout-free store is coming

Amazon’s first full-size checkout-free store is coming

Self-driving robotrucks to be put to the test in Texas’ deadliest highway

Self-driving robotrucks to be put to the test in Texas’ deadliest highway

What US retail categories are growing the fastest?

What US retail categories are growing the fastest?

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Vuori CEO talks brick-and-mortar plans and sustainability efforts

How the smaller social players are doing, TikTok is staying, and young creator burnout

How the smaller social players are doing, TikTok is staying, and young creator burnout

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

How Thrive Market has survived—and thrived—through the pandemic

How Thrive Market has survived—and thrived—through the pandemic

Nearly a third of all US media time will be on mobile this year

Nearly a third of all US media time will be on mobile this year

Is China the new kid on the data privacy block?

Is China the new kid on the data privacy block?

Consumers have acclimated to using mobile devices for shopping, food delivery

Consumers have acclimated to using mobile devices for shopping, food delivery

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

The evolution of livestreaming shopping in China and what it means on a global scale

The evolution of livestreaming shopping in China and what it means on a global scale

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Latest Reports

Payment Facilitators

Payment Facilitators

Account Opening in the Next Normal

Account Opening in the Next Normal

US Sports Video 2021

US Sports Video 2021

US Time Spent with Mobile 2021

US Time Spent with Mobile 2021

US Social Media Usage 2021

US Social Media Usage 2021

Small-Business Payments Disruptors

Small-Business Payments Disruptors

Time Spent with Media Overview 2021

Time Spent with Media Overview 2021

Ecommerce and Retail Customer Experience 2021

Ecommerce and Retail Customer Experience 2021

Upfront TV and Digital Video 2021

Upfront TV and Digital Video 2021

US Mobile Payments Forecast 2021

US Mobile Payments Forecast 2021

The Banking Digital Trust Report 2021

The Banking Digital Trust Report 2021

Privacy as a Competitive Advantage

Privacy as a Competitive Advantage

The Healthcare Interoperability Report

The Healthcare Interoperability Report

Influencer Monetization 2021

Influencer Monetization 2021

The Marketing and Advertising Agency Report 2021

The Marketing and Advertising Agency Report 2021

Popular on Insider Intelligence

Amazon’s first full-size checkout-free store is coming

Amazon’s first full-size checkout-free store is coming

Self-driving robotrucks to be put to the test in Texas’ deadliest highway

Self-driving robotrucks to be put to the test in Texas’ deadliest highway

What US retail categories are growing the fastest?

What US retail categories are growing the fastest?

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Vuori CEO talks brick-and-mortar plans and sustainability efforts

How the smaller social players are doing, TikTok is staying, and young creator burnout

How the smaller social players are doing, TikTok is staying, and young creator burnout

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

How Thrive Market has survived—and thrived—through the pandemic

How Thrive Market has survived—and thrived—through the pandemic

Nearly a third of all US media time will be on mobile this year

Nearly a third of all US media time will be on mobile this year

Is China the new kid on the data privacy block?

Is China the new kid on the data privacy block?

Consumers have acclimated to using mobile devices for shopping, food delivery

Consumers have acclimated to using mobile devices for shopping, food delivery

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

The evolution of livestreaming shopping in China and what it means on a global scale

The evolution of livestreaming shopping in China and what it means on a global scale

Account Opening in the Next Normal

Account Opening in the Next Normal

"Behind the Numbers" Podcast

How the smaller social players are doing, TikTok is staying, and young creator burnout

How the smaller social players are doing, TikTok is staying, and young creator burnout

The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies

The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion ...

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

The Ad Platform: Reaching ad blocking users with acceptable ads

The Ad Platform: Reaching ad blocking users with acceptable ads

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports

What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

The creator economy, Pinterest livestreaming, and using influencers on TikTok

The creator economy, Pinterest livestreaming, and using influencers on TikTok

What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks

What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks

The Weekly Listen: Netflix cools off, the 'yes, and...' economy, and the return to travel

The Weekly Listen: Netflix cools off, the 'yes, and...' economy, and the return to travel

Trending in United States

Self-driving robotrucks to be put to the test in Texas’ deadliest highway

Self-driving robotrucks to be put to the test in Texas’ deadliest highway

Amazon’s first full-size checkout-free store is coming

Amazon’s first full-size checkout-free store is coming

Nearly a third of all US media time will be on mobile this year

Nearly a third of all US media time will be on mobile this year

What US retail categories are growing the fastest?

What US retail categories are growing the fastest?

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Vuori CEO talks brick-and-mortar plans and sustainability efforts

How Thrive Market has survived—and thrived—through the pandemic

How Thrive Market has survived—and thrived—through the pandemic

How the smaller social players are doing, TikTok is staying, and young creator burnout

How the smaller social players are doing, TikTok is staying, and young creator burnout

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Consumers have acclimated to using mobile devices for shopping, food delivery

Consumers have acclimated to using mobile devices for shopping, food delivery

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

Is China the new kid on the data privacy block?

Is China the new kid on the data privacy block?

Account Opening in the Next Normal

Account Opening in the Next Normal

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts