August 19, 2020

Digital Video Ad Performance Metrics in North America: Impression Share, by Media Type, Q3 2019-Q3 2020 (% of total impressions served by Extreme Reach)

Chart Title

Digital Video Ad Performance Metrics in North America: Impression Share, by Media Type, Q3 2019-Q3 2020 (% of total impressions served by Extreme Reach)

Publication Date

August 19, 2020

Sources

Source information is only available to PRO subscribers.
Topics
ImpressionsPerformance BenchmarksDigital Video AdvertisingNorth America

Related Charts & Analysis

Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
US Social Trends for 2021
Report
US Social Trends for 2021
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
The majority of time spent viewing OTT streaming video occurs on CTV devices
Article
The majority of time spent viewing OTT streaming video occurs on CTV devices
Who receives the most connected TV ad dollars?
Article
Who receives the most connected TV ad dollars?
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends
YouTube viewing is shifting to CTV screens
Article
YouTube viewing is shifting to CTV screens
10 Key Digital Trends for 2021
Report
10 Key Digital Trends for 2021
What an ad rebound next year actually means, reaching ad-free streamers, and podcast ads
Audio
What an ad rebound next year actually means, reaching ad-free streamers, and podcast ads
The Ad Platform: Jane Clarke talks TV measurement issues
Audio
The Ad Platform: Jane Clarke talks TV measurement issues
What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads
Audio
What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads
US YouTube Advertising 2020
Report
US YouTube Advertising 2020
YouTube’s new audio ads target passive music listeners
Article
YouTube’s new audio ads target passive music listeners
The Future of Publishing Follows The Path Forged by Gaming | Sponsored Content
Article
The Future of Publishing Follows The Path Forged by Gaming | Sponsored Content

Latest Reports

UK Programmatic Digital Display Advertising Outlook 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
The Payments Ecosystem
Report
The Payments Ecosystem
SMS Marketing 2021
Report
SMS Marketing 2021
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
AI in Insurance
Report
AI in Insurance
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
US Social Trends for 2021
Report
US Social Trends for 2021
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
US Hispanics in a Time of Pandemic
Report
US Hispanics in a Time of Pandemic
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends
The Rise of Virtual Business Events
Report
The Rise of Virtual Business Events

Popular on Insider Intelligence

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
Influencer marketing’s growing popularity comes with growing pains, with ROI and measurement posing the biggest challenges
Article
Influencer marketing’s growing popularity comes with growing pains, with ROI and measurement posing ...
UK Programmatic Digital Display Advertising Outlook 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Snapchat stagnates and TikTok's on its tail
Article
Snapchat stagnates and TikTok's on its tail
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Do retailers have a firm understanding of their shoppers?
Article
Do retailers have a firm understanding of their shoppers?
Consumers in China will increase spending on foreign goods via ecommerce channels by almost 18% in 2021
Article
Consumers in China will increase spending on foreign goods via ecommerce channels by almost 18% in ...
Half of travelers worldwide are optimistic about travel in 2021, but sentiment varies by country
Article
Half of travelers worldwide are optimistic about travel in 2021, but sentiment varies by country
Adopters of The Trade Desk’s Unified ID 2.0 snowball
Article
Adopters of The Trade Desk’s Unified ID 2.0 snowball
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Apple to take an offensive approach to podcasting, reportedly getting into the subscription game
Article
Apple to take an offensive approach to podcasting, reportedly getting into the subscription game
Context is king: Integral Ad Science finds relevant ads improve favorability by 107%
Article
Context is king: Integral Ad Science finds relevant ads improve favorability by 107%

Latest Forecasts

Smartwatch Payment Users, US
Forecasts
Smartwatch Payment Users, US
TikTok, US
Forecasts
TikTok, US
Twitter, US
Forecasts
Twitter, US
Time Spent with Social Networks, US
Forecasts
Time Spent with Social Networks, US
Podcasts, US
Forecasts
Podcasts, US
Time Spent with Subscription OTT Video, US
Forecasts
Time Spent with Subscription OTT Video, US
Time Spent with Mobile, US
Forecasts
Time Spent with Mobile, US
Time Spent with Disney+, US
Forecasts
Time Spent with Disney+, US
Time Spent with Hulu, US
Forecasts
Time Spent with Hulu, US
Disney, US
Forecasts
Disney, US
Hulu, US
Forecasts
Hulu, US
Remittance Inflow, by Country
Forecasts
Remittance Inflow, by Country
Remittance Inflow, Australia
Forecasts
Remittance Inflow, Australia
Remittance Inflow, Argentina
Forecasts
Remittance Inflow, Argentina
Remittance Inflow, Asia-Pacific
Forecasts
Remittance Inflow, Asia-Pacific

"Behind the Numbers" Podcast

The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Audio
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ...
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
Audio
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
Audio
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada