Alert
Updated Chart Available
An updated version of this chart is available.
View the latest data
July 13, 2020

Coronavirus Impact: Digital Display Ad Performance Metrics in Select Countries in Europe: Viewability Rate* and In-View Time, by Country, Q1 2020 & Q2 2020 (among impressions measured by Meetrics )

Description

This chart shows Digital Display Ad Benchmarks in Select Countries in Europe in Q4 2019. Included in this chart are Viewability Rate and In-View Time for Austria, Switzerland, Germany, Poland, France and Sweden.

Chart Title

Coronavirus Impact: Digital Display Ad Performance Metrics in Select Countries in Europe: Viewability Rate* and In-View Time, by Country, Q1 2020 & Q2 2020 (among impressions measured by Meetrics )

Publication Date

July 13, 2020

Sources

Source information is only available to PRO subscribers.
Topics
Advertising Performance MetricsDisplay AdvertisingAustriaFranceGermanyPolandSwedenSwitzerland

Related Charts & Analysis

Meta calls out AppTrackingTransparency as anti-competitive
Article
Meta calls out AppTrackingTransparency as anti-competitive
Ecommerce isn't the saving grace Meta needs
Article
Ecommerce isn't the saving grace Meta needs
The state of ecommerce conversion rates
Article
The state of ecommerce conversion rates
How Apple Mail could be spoiling email performance metrics
Article
How Apple Mail could be spoiling email performance metrics
China’s digital ad spending expected to increase, but pace of growth to slow
Article
China’s digital ad spending expected to increase, but pace of growth to slow
Advertising industry seizes on opportunity to reform video ad measurement solutions
Article
Advertising industry seizes on opportunity to reform video ad measurement solutions
Ad Measurement 2022
Report
Ad Measurement 2022
Cross-platform ratings show the Super Bowl is as important as ever
Article
Cross-platform ratings show the Super Bowl is as important as ever
Which device drives the highest ecommerce conversion rates for US retailers?
Article
Which device drives the highest ecommerce conversion rates for US retailers?
Quality matters: Why good ads work | Sponsored Content
Article
Quality matters: Why good ads work | Sponsored Content
How First-Party Data Is Reshaping Digital Advertising | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
How First-Party Data Is Reshaping Digital Advertising | Sponsored Content | Tech-Talk Webinar | ...
Snap’s Q3 earnings fell short of goals due to changes to iOS app tracking
Article
Snap’s Q3 earnings fell short of goals due to changes to iOS app tracking
IAC’s Dotdash readies for cookieless future with $2.7 billion acquisition of Meredith
Article
IAC’s Dotdash readies for cookieless future with $2.7 billion acquisition of Meredith
Facebook’s measurement problems could affect advertisers' media plans—and its bottom line
Article
Facebook’s measurement problems could affect advertisers' media plans—and its bottom line
The Power of Amazon
Report
The Power of Amazon

Daily News

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
In a first, TikTok will beat YouTube in user time spent
Article
In a first, TikTok will beat YouTube in user time spent
Display ad spending's potential disruptors: What's worth the buzz?
Article
Display ad spending's potential disruptors: What's worth the buzz?
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
Article
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
Bipartisan act could (eventually) lead to the end of Google as we know it
Article
Bipartisan act could (eventually) lead to the end of Google as we know it
These apps are ahead of the game on virtual goods
Article
These apps are ahead of the game on virtual goods
Elon Musk hints at super app and payment ambitions for Twitter
Article
Elon Musk hints at super app and payment ambitions for Twitter
How D2C disruptors are faring—and how they stack up against established brands
Article
How D2C disruptors are faring—and how they stack up against established brands

Latest Reports

US Proximity Mobile Payments 2022
Report
US Proximity Mobile Payments 2022
US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
Spotlight: Modernizing Medical Payments
Report
Spotlight: Modernizing Medical Payments
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022

Popular on Insider Intelligence

In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Article
In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
In a first, TikTok will beat YouTube in user time spent
Article
In a first, TikTok will beat YouTube in user time spent
Display ad spending's potential disruptors: What's worth the buzz?
Article
Display ad spending's potential disruptors: What's worth the buzz?
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
Article
Retailers experiment with ways to reduce excess inventory and manage logistics challenges

"Behind the Numbers" Podcast

The Weekly Listen: Social media regulation nears, not interrupting consumers, and F1's US popularity
Audio
The Weekly Listen: Social media regulation nears, not interrupting consumers, and F1's US popularity
The Daily: CDP success, meaningful customer metrics, and clothing sizes for all
Audio
The Daily: CDP success, meaningful customer metrics, and clothing sizes for all
Reimagining Retail: Can private label brands inspire a cult-like following?
Audio
Reimagining Retail: Can private label brands inspire a cult-like following?
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
Audio
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?

Trending in United States

In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Article
In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Display ad spending's potential disruptors: What's worth the buzz?
Article
Display ad spending's potential disruptors: What's worth the buzz?
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
In a first, TikTok will beat YouTube in user time spent
Article
In a first, TikTok will beat YouTube in user time spent
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs