Coronavirus Impact: Likelihood of Live/In-Person Business Events Taking Place According to US Ad and Marketing Executives, July 2020 (% of respondents)
Respondents were asked, "How likely is it that live, in-person business events such as conferences and large industry shows will take place by the end of this year?"
Data is from the August 2020 The 614 Group report titled "The Future of the 'In-Person' Business Economy: Summary of Wave 2 Findings." In the wave 2 findings, 205 US marketing and advertising executives were surveyed during June 11-July 9, 2020 while digital marketing and advertising professionals were surveyed during April 16-May 20, 2020 for the wave 1 findings that were released in June 2020 report titled "The Future of the In-Person Business Economy: Summary of Wave 1 Findings." Respondents include agencies, marketers, publishers, ad tech and other ad/marketing disciplines.