February 10, 2020

Most Important Shopping Holidays According to Digital Buyers in Mexico, Nov 2019 (% of respondents)


The Buen Fin is the second-most important shopping holiday in Mexico after Christmas, according to digital buyers in Mexico.


Data is from the February 2020 Asociación de report titled "Estudio de Comercio Electrónico en México 2019" conducted by Estadística Digital and sponsored by Kueski Pay and Visa. 1,759 digital buyers ages 18+ in Mexico were surveyed online during November 2019. 71% of digital buyers made at least one digital purchase via desktop, laptop, smartphone or tablet in the 3 months prior to taking the online survey. There is a margin of error of +/-1.6 percentage points with a 95.5% confidence level. 55 digital merchants in Mexico were also surveyed online during November 2019 with a margin of error of +/-5.0 percentage points and 95.5% confidence level.