March 24, 2020

From Which Sources Are Marketing Leaders Worldwide Getting Rapid Information About Consumers During the Coronavirus Pandemic?, March 2020 (% of respondents)


Respondents were asked, "Where are you turning thus far for rapid information about consumers' changing preferences, habits and expectations during the COVID-19 crisis?"


Data is from the March 2020 Gartner survey as cited in company blog. 215 marketing leaders worldwide were surveyed during the "Marketing in Uncertainty" webinar on March 20, 2020.