July 24, 2019

Technologies to Be Added/Replaced in the Next Year vs. Dropped in the Past Year from Their Adtech Stack According to US Ad Professionals, Q3 2019 (% of respondents)


Agencies, brands and publishers were asked which technologies they have dropped in the last year vs. those they plan to add/replace in the coming year. Leading responses for technologies they dropped include third-party vendors, managed service and exchange. Leading responses for technologies they ... plan to ad/replace in the next year include AI based tools, DMP, campaign management tools, third party data vendors and verification tools.More