February 12, 2020

Mobile App Monetization Methods Used by Mobile Publishers Worldwide, Oct 2019 (% of respondents)


A global survey of mobile app publishers asked what methods they use to monetize their apps. Responses include video ads, in-app purchases (IAP), display ads, paid app downloads, native ads, affiliate programs, ecommerce and subscriptions.


Data is from the February 2020 AdColony "Mobile Publishing Survey: 2020 Edition." More than 100 mobile publishers worldwide were surveyed during June-October 2019. Respondents represented gaming and nongaming app developers with an average at least 3 million monthly average users (MAU). AdColony is a mobile advertising and marketing platform.