February 27, 2020

Ecommerce Platforms Used by Luxury Goods Buyers in China to Purchase Luxury Goods, Dec 2019 (% of respondents)


This chart shows Ecommerce platforms used to purchase luxury goods in the past 12 months among luxury goods shoppers in China. Platforms include Tmall/Taobao/Luxury Pavilion, official brands websites,, Amazon and among others.