February 6, 2020

Offers/Tactics Used to Retain Customers Who Are Planning to Cancel Their Subscription According to B2B vs. B2C Customer Retention Professionals in North America, Q4 2019 (% of respondents)


B2B and B2C customer retention professionals were asked which offers or tactics their organization uses to retain customers who are planning on canceling their subscriptions. Leading responses include discounts, personalized offer based on reason for cancellation, bundles or cross-selling ... promotions.More